Privacy Policy

This privacy policy explains how Evagene (evagene.com) collects, uses, stores, and protects your personal data when you visit our marketing website. Evagene is a web-based pedigree management system for clinical genetics, currently in alpha development.

We are committed to being transparent about what data we collect and why. This policy is written in plain English wherever possible, whilst still covering the legal requirements under the UK GDPR, EU GDPR, UK Privacy and Electronic Communications Regulations (PECR), and the Australian Privacy Principles (APPs).

Evagene is developed independently. For the purposes of data protection law, Evagene is the data controller responsible for your personal data.

1. What Data We Collect

1.1 Waitlist Form Data

When you join the Evagene alpha waiting list, we collect the following personal data:

• Full name (required)
• Email address (required)
• Professional role (required)
• What excites you about Evagene (optional)
• Institution or organisation (optional)
• Country (optional)

This data is submitted to and stored in our CRM system (EngageBay) and is used to manage the alpha programme and communicate with you about Evagene.

1.2 Analytics and Tracking Data

When you consent to non-essential cookies, we collect analytics data through the following third-party services:

• Google Analytics (measurement ID: G-8GQLEPQ47C) — page views, referral sources, device and browser information, and approximate geographic location.
• Microsoft Clarity (project: wc26ock5ta) — session recordings, heatmaps, and anonymised interaction data to help us understand how visitors use the site.
• EngageBay (account: ro2mo08bbuj75m8i04puevk2su) — marketing automation, email open and click tracking, and visitor behaviour on our site.

These tools are only loaded after you give cookie consent. If you do not consent, no analytics scripts are loaded and no tracking data is collected.

1.3 Local Storage

We store two items in your browser's local storage. These are not cookies and do not track you:

• evagene-theme — stores your dark or light mode preference so the site remembers your chosen appearance.
• evagene-cookie-consent — stores your cookie consent choice so you are not asked again on every visit.

2. How We Use Your Data

We use the data we collect for the following purposes:

• Alpha programme management — to process your waitlist application, communicate about the alpha programme, and grant access when available.
• Email communications — to send you product updates, feature announcements, and information about Evagene. You can unsubscribe at any time.
• Website improvement — to understand how visitors interact with our site, identify usability issues, and improve the user experience.
• Analytics and reporting — to measure site traffic, understand visitor demographics, and evaluate the effectiveness of our content.

3. Legal Basis for Processing

Under the GDPR and UK GDPR, we rely on the following legal bases for processing your personal data:

• Consent — for analytics cookies and tracking technologies (loaded only after you give consent), and for marketing email communications.
• Legitimate interests — for processing waitlist submissions to manage the alpha programme and respond to your interest in Evagene. Our legitimate interest is to develop and improve our product and communicate with prospective users.
• Consent (PECR) — under the UK Privacy and Electronic Communications Regulations, we obtain your consent before setting non-essential cookies or similar technologies.

Under the Australian Privacy Principles, we collect personal information that is reasonably necessary for our functions and activities, and we notify you of the purposes of collection at the point of collection.

4. Cookie Consent

When you first visit evagene.com, you are presented with a cookie consent banner. You may choose to accept or decline non-essential cookies.

• If you accept, analytics and tracking scripts (Google Analytics, Microsoft Clarity, and EngageBay) are loaded.
• If you decline, no analytics or tracking scripts are loaded. Only essential local storage items (theme preference and your consent choice) are used.

You can change your cookie preferences at any time by clearing your browser's local storage for evagene.com, which will cause the consent banner to reappear on your next visit.

5. Third-Party Data Processors

We share your data with the following third-party service providers who process data on our behalf:

We do not sell your personal data to any third party.

6. International Data Transfers

Some of our third-party processors are based in the United States and other countries outside the United Kingdom, the European Economic Area, and Australia. When your data is transferred internationally, it may be subject to the data protection laws of those countries, which may differ from the laws of your jurisdiction.

Where data is transferred outside the UK or EEA, we rely on the safeguards provided by our third-party processors, which may include Standard Contractual Clauses, adequacy decisions, or other appropriate transfer mechanisms as recognised under applicable data protection law.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

• Waitlist and CRM data — retained for the duration of the alpha programme and any subsequent relationship with you, unless you request deletion earlier.
• Analytics data — retained in accordance with the default retention settings of each analytics provider (typically 14 months for Google Analytics).
• Local storage data — persists in your browser until you clear it manually.

When your data is no longer needed, we will securely delete or anonymise it.

8. Your Rights

Depending on your jurisdiction, you have some or all of the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct any inaccurate or incomplete data.
• Right to erasure — you can ask us to delete your personal data (the "right to be forgotten").
• Right to data portability — you can request your data in a structured, commonly used, machine-readable format.
• Right to object — you can object to the processing of your data where we rely on legitimate interests.
• Right to withdraw consent — where processing is based on consent, you can withdraw that consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.
• Right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
• Right to lodge a complaint — you have the right to complain to a supervisory authority if you believe your data protection rights have been violated. In the UK, this is the Information Commissioner's Office (ICO). In Australia, this is the Office of the Australian Information Commissioner (OAIC).

To exercise any of these rights, please contact us at privacy@evagene.com. We will respond to your request within 30 days.

9. Data Security

We take reasonable measures to protect your personal data from unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure. Whilst we strive to protect your data, we cannot guarantee its absolute security.

10. Children's Privacy

Evagene is a professional tool designed for clinical genetics professionals. Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will take steps to delete that data promptly. If you believe a child has provided us with personal data, please contact us at privacy@evagene.com.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Material changes may be communicated to you via email if you are on our mailing list.

12. Contact Us

If you have any questions about this privacy policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us: